Three Perfect Days at Dreamforce 2023

We have designed what we think are the ideal sessions you should attend so that you can be #allin at Dreamforce this year. These sessions align with our core industry focus and touch on emerging topics around AI + Data + CRM and Marketing Cloud. Learn more about Dreamforce and how to meet with us at

You can check out all of the sessions and build your own agenda at

Monday, September 11

8:00 pmCG∞ Happy HourJoin us for drinks, networking, and good conversation at Toy Soldier. The fun starts at 8:00 pm. Let’s toast to an amazing week together!

Tuesday, September 12

10:00 amDreamforce Main KeynoteJoin CEO Marc Benioff along with special guests for our newest innovations at the Dreamforce Main Keynote.
1:00 pmThe Future of Trusted AI with Marc Benioff and Sam AltmanAI’s potential to impact our collective humanity is limitless, but the opportunity ahead of us is not without risk. Hear from Marc Benioff and Sam Altman on how the future of AI hinges on trust.
1:30 pmEnergy & Utilities Cloud: Product Showcase and RoadmapJoin product experts to dive into Salesforce’s next-generation customer platform for the energy and utilities industry. You’ll also be one of the first to see the product roadmap.
1:30 pmThe Future of Data CloudData Cloud is evolving. Join our product leaders to get a sneak peek into how new innovations will enhance your customer relationships with real-time data.
2:30 pmUtility Forum: Digital Strategies for a Resilient FutureFrom emergency preparedness to clean energy initiatives, hear how utility leaders are using digital tactics to elevate customer and employee experiences, drive operational efficiency, and reduce risk.
3:30 pmConnect Stakeholders & Assets Across the Energy Value ChainDigital tools help energy companies transform operations, supplier relationships, CapEx, and asset management. Learn how to build operational agility and resiliency to meet new business imperatives.
4:30 pmThe Role of the Utility in a Renewable and Distributed Energy FutureCaroline Winn, Chief Executive Officer, San Diego Gas & Electric
7:00 pmCG∞ DinnerJoin us for an intimate and relaxed dinner at the Barrel Room. Enjoy drinks and a delicious four-course meal starting at 7:00 pm.

Wednesday, September 13

9:00 amReinventing Customer Care by Empowering Our Co-workersSee how Ameren, in partnership with Accenture & Salesforce, is elevating Customer Care interactions through the continuing evolution of the customer experience, all while moving to a clean energy future.
11:15 amDemocratizing Entrepreneurship in an AI-First is on a mission to empower innovators, elevating their creativity & collaboration. Get his take on AI pathways and setting new standards for content development and ownership protection.
11:30 amManage Clean Energy Programs with Energy & Utilities CloudHear from product experts how you can deliver and manage clean energy programs for commercial and residential customers with the latest innovations for Energy & Utilities Cloud.
12:30 pmCreate a Self-Service Energy CX with E&U Cloud & OmniStudioEnergy & Utilities Cloud architects help you differentiate your self-service utility customer experience as you learn to copy, clone, and redesign Experience Cloud and OmniStudio components.
12:30 pmFinancial Services KeynoteLearn how to leverage AI and real-time data to unlock financial insights to deliver better outcomes responsibly for your clients, members, and policyholders with Salesforce for Financial Services.
12:45 pmMarketing Keynote: Marketing in Generation AIGenerative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with Data + AI + CRM.
1:30 pmAdd Value to Energy Customer Relationships with AI and DataFrom EVs to carbon management, learn how AI, data, and CRM help energy and utility companies enter new markets and create value for customers in the clean energy economy.
2:30 pmConnected Omni-Channel Customer Service for Energy UtilitiesPersonalized care, faster resolution, and deeper engagement at scale: See why energy and water customers love engaging with utilities on Salesforce. Featuring digital self-service and contact center.
3:00 pmCG∞ Private Bay CruiseJoin us for a scenic two-hour cruise around San Francisco Bay.
Meet at the dock for a 3:00 pm departure. Enjoy drinks and appetizers while sailing on a catamaran and be back in time for the Dreamfest concert!
4:00 pmB2B Energy Sales, Account Management, and Advisory ServicesExplore award-winning B2B energy customer experiences leveraging the Salesforce Platform for advanced pricing, Key Account Management, and Sustainability as a Service.
4:30 pmLeading with Trust: Marc Benioff and Matthew McConaugheyTo unlock a better future, trust must be at the center of everything we do. Matthew McConaughey joins us to discuss trust, the Greenlights Grant Initiative, his new book “Just Because,” and more.
6:00 pmDreamfestLet off some steam and party with Trailblazers at Chase Center! Enjoy the Foo Fighters concert, mingle with new friends, and have a drink. Dreamfest is the official celebration of Dreamforce, bringing together Trailblazers from around the world for an epic live concert benefiting the UCSF Benioff Children’s Hospitals.

Thursday, September 14

10:00 amEnergy & Utilities Keynote: Powering the Energy TransitionJoin us to see Salesforce’s newest innovations for the energy and utilities industry. Hear how Trailblazers deliver value with the next-generation customer platform for an AI and data-driven world.
10:30 amHow Data Cloud Works: A Technical Deep DiveGet a behind-the-scenes look at Data Cloud. Product leaders will take you on a deep dive into how it works, including the technical architecture and real-world use cases.
11:00 amPublic Sector Keynote: The Future of Government Is HereEvery moment matters. The government must be equipped to respond more quickly and efficiently than ever. See how agencies are adapting faster with Data + AI + CRM.
11:30 amTrue to the CoreJoin Co-founder and CTO Parker Harris for the annual True to the Core customer forum, where our product leaders will share highlights from our product roadmap and answer your questions live.
11:30 amHow to Power Your Front-Line Teams with AI and Field ServicePower your front-line teams with Data + AI + CRM. Hear best practices to harness the latest in AI-first field service: top use cases, meaningful use of data, and strategies for revenue generation.
12:30 pmJoint Product Launch – Field Service for Energy & UtilitiesNew Energy & Utilities Cloud & field service capabilities feature customer innovations in short-cycle work & vegetation management, including scheduling, asset maintenance, and mobile field service.
1:30 pmBuilding a 360-Degree View of Customers with AI and DataDiscover how a pioneering LATAM fintech with 30 million+ customers has migrated a full martech stack within three months, boosting customer insights and driving growth, retention, and loyalty.
2:00 pmField Service Change Management StrategiesLearn Change Management best practices to implement field service technology at scale. Top tips to smooth the way to improved frontline team productivity. Limited capacity. First come, first served.
3:00 pmEnergy & Utilities Cloud: Product Showcase and RoadmapJoin product experts to dive into Salesforce’s next-generation customer platform for the energy and utilities industry. You’ll also be one of the first to see the product roadmap.